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Noah Surf: Spring 2023
svg.lettering { width: auto; } We went all in West Coast for our SS23 season’s surf offering. The West Coast was the original epicenter for the surf industry — each beach town up and down the coast...
View ArticleJuneteenth: What Did and Did Not Happen
At Noah we believe it’s important to educate and re-educate each other in order to avoid travesties from repeating themselves. Words by Khari Clarke What did happen. On June 19, 1865, Union general...
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In Detail: PUMA Star
Introducing the PUMA x Noah Star. Well, not exactly…The PUMA Star is a re-issue of the PUMA Wimbledon, a professional tennis shoe from the late ‘70s, named after the oldest and most prestigious of all...
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Stella Rose and the Dead Language for Noah x Sniffin' Glue
Our capsule collection in collaboration with legendary 1970’s zine Sniffin’ Glue releases this Thursday. The zine was one of the most critical resources about punk’s first year, from early articles on...
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Andy's Pool
John Gardners’ good friend Andy grew up near a community pool in New Jersey, one he would go swimming in as a kid. As with many spots you come across in skateboarding, there are some that just have...
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Noah x Gubi
Water has always been an important element in the Noah lifestyle so naturally it has found its way into the design. Where our coastal vision is shaped by East-Coast America, furniture and interiors...
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In Detail: Noah Boardshorts SS ‘23
If you were to travel the globe with just one pair of boardshorts, these are the ones. Day in-and-day-out they will hold up to the challenges they're presented, and become a timeless staple both in...
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Noah x Niwaki
Niwaki is precisely our kind of people. We admire their perfectionism and care, bringing impeccable design and Japanese craftsmanship into any green space, from quiet country gardens to urban window...
View ArticleIntroducing Frankie Decker
There is something unique about skateboarding and its relationship to video, photography, and music. Whether it be old magazines or videos, these forms of documentation not only act as a cultural...
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September 2023 Preview
For our September editorial our Japan team went on location at Byobugaura Bay. Photographed by TAKAY. Styling by Yohei Usami. Grooming by Tadayoshi Honda.
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Stop The Willow Oil Project
Words by Mike Adno Last week, the Biden Administration moved to prohibit any oil drilling across 13 million acres of the National Petroleum Reserve in Alaska and canceled all leases in the Artic...
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In Detail - Noah Pro Star Indoor
Once more, the good people at PUMA invited us into their deep archives of footwear. No fools, we immediately set to digging. Soon enough we came upon an absolute gem of a silhouette, all but lost to...
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Say Goodbye To Herbicides!
We did a tee six years ago that called out the use of pesticides in cottons. Fast forward to 2023 where unfortunately next to nothing has been done to stop or limit the use of these harmful chemicals,...
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Noah Skate: August 2023
FUTURE MAN: shot and edited by Alex Greenberg, with photos by Elias Parise. A look back at August 2023 in NYC with Louie Lopez, Chris Tenorio, Frankie Decker, and John Clemmons.
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Noah Footwear: Fall 2023
You can tell a lot about a person from the shoes they choose.For Fall /Winter 2023 we wanted to work with 3 styles that came across as timeless, tough, and elegant all at once. We tend to take the...
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Noah x Bandit Seadog 120
By one view, running is everything: the absolute most that any of us can ask from our bodies alone. It’s you, an origin, destination, and all the hills and valleys, puddles and pedestrians in between....
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Nation FC at the Hideout
The fall run is here in the North East where we see one of the biggest fish migrations on earth happening with False Albacore, Striped Bass, and Bluefish cruising down the East Coast headed south. Fly...
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Noah x Lavenham Fall ‘23
Outerwear, at its core, is rooted in function. Our second collaboration with Lavenham explores this interplay. Founded in 1969, the brand produced the first quilted nylon horse rug and continues to...
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7th Annual Rockaway Beach Bodysurfing Contest
On Saturday September 9th, RBBU hosted the 7th Annual Rockaway Beach Body SurfContest at beach 84th Street’s east jetty. Conditions this year were lackluster with only waist-high surf on hand, but as...
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The Heavyweight Hoodie
It’s an American invention born, as many are, of necessity. The hooded sweatshirt as we know it emerged in 1930’s upstate New York as a practical solution to frigid conditions for warehouse laborers....
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The November Editorial
A closer look at our November release. Photographed in NYC by Catherine LoMedico
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Introducing John Clemmons
Some reach out from afar, saying they like what we do and want to be a part of the team (Louie). Others begin close to home, as shop employees (Chris). In the case of John Clemmons, it started with a...
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Noah March 2024
Noah March 2024 For our March editorial, we chose to shoot in Japan in a villa designed by English architect Josiah Conder, highlighting the mix of cultures and styles present in the release itself....
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Noah x Lavenham Spring / Summer 2024
Established in Suffolk, England in 1969, Lavenham has become a staple in British outerwear by emphasizing durability and tradition with their quilted jackets and gilets. Still proudly made in Suffolk...
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The Pogues
The year was 1988, and it was Saint Patrick’s Day. On the stage of London’s Town & Country Club, a contingent of eclectically dressed, fierce-faced musicians, drenched in sweat, vibrating with an...
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April Drop
Noah April 2024 Waiting for the sun… Seasons change. In some places it´s stark and immediate - you trudge through the last days of snow, sleet, rain, and then, suddenly, the sun returns and everyone...
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Earth Day 2024
Earth Day 2024 The images are disarming, even cute, until you consider what you’re seeing. Small crabs with legs and pincers and tiny black eyes peek out from beneath shells that, upon review, reveal...
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